Aionix — Structure Design Company | 価値を世界基準に再定義する

Structure Design Company

Redefining undervalued assets to a global standard.

We Reveal True Value
Through Structure.

We design contact points. We build structures that deliver value.
A company that architects the very framework through which value reaches people.

Where innovation meets tradition, creating sustainable value.

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2026.04.09Lifton × Marty Golf業務提携を締結
Business Allianceゴルフ × エンターテインメント新たな価値を共創
Featured CharacterCaddyくんMarty Crew
2026.04.09Lifton × Marty Golf業務提携を締結
Business Allianceゴルフ × エンターテインメント新たな価値を共創
Featured CharacterCaddyくんMarty Crew
PRESS RELEASE — LATEST NEWS
2026.07.03 MEDIA

EVEN × Yahoo! News — Lifton in the Media

Lifton was featured in golf media "EVEN" and on Yahoo! News as a replaceable hole-cup infrastructure. Pressing the flag lifts the ball via a spring mechanism, bringing the ad on the cup bottom naturally into view — a structure benefiting golfers, courses, and advertisers alike.

EVEN has produced its own disc designs (EVEN / Women's even editions) for use at its competitions.

EVEN ゴルフ専門メディア MEDIA COVERAGE EVEN版 / Women's even版 Yahoo!ニュース掲載

About Aionix

Value exists.
It is simply not reaching the right people.

We discover things that hold inherent value yet remain undervalued or overlooked, and translate them into forms society can understand. Aionix is a company that redefines value to global standards and designs structures that ensure proper recognition.

Not advertising, but structure. Not expression, but systems. In areas that transcend conventional frameworks — OOH, affluent touchpoints, behavior-integrated media — we design the very contact structures through which value is delivered.

01
Value Structure
Designing Value Frameworks
Extract the essence of undervalued cultures and industries,
redefine them to global standards,
and give value the right context and delivery structure.
02
Business Structure
Designing Business Architecture
Design business models where value circulates sustainably.
Implement structures that broadly return profit and well-being to stakeholders.
03
Contact Structure
Designing Contact Architecture
Install sponsor touchpoints as infrastructure at each hole on the golf course.
Create natural, behavior-integrated contact structures.
04
Experience Structure
Designing Experience Architecture
Deliver corporate value while enhancing the playing experience.
Design experience systems that seamlessly blend into golfers' actions.

Current Focus — First Business

Lifton ゴルフコースインフラ製品Lifton!くん
First Business Venture

Lifton

Redefining golf course infrastructure by simultaneously designing the playing experience and contact structures. A new media infrastructure that naturally integrates with golfers' actions.

At each hole of golf courses visited by 40,000–60,000 people annually, sponsor touchpoints are installed as the infrastructure itself — functioning not as advertising, but as structures that enhance the playing experience.

Contact Structure
Behavior Media
Golf Infrastructure
Learn More About Lifton

Concept Movie

How It Works

Behavior-Integrated Contact Design

Infrastructure integrated with the act of picking up a golf ball.
Achieving contact structures not perceived as advertising.

Impression Quality Beyond OOH

Average 3.5 people per group,
1.5 natural viewings per hole.
Contact quality and depth unreachable by conventional outdoor advertising.

Structural Reach to Affluent Audiences

Within the exclusive space of a golf course,
structurally creating natural, high-quality contact opportunities with executives and affluent individuals.

Competition

ゴルフコンペで使用されるLifton — グリーン上のカップとボール

Chosen as the signature moment
of golf competitions.

Lifton is adopted at attraction holes and short holes of corporate- and brand-hosted golf competitions. Sponsor logos, characters, and actual products are designed onto the bottom plate, serving as sponsorship media.

Highly praised by players, hosts, and golf courses alike. After nearly every competition, hosts ask to keep Lifton in place.

* Based on our competition track record as of June 2026.

See Use Cases

Business

From discovering value to implementing structure.
Aionix designs businesses through two methodologies.
Methodology

Value Translation

Extract the essence of existing cultures and industries,
reinterpret them to global standards.
Give undervalued assets
the right context and structure.

Value Structure
Framework

Business Architecture

Design business models where value circulates sustainably.
Implement structures that broadly return profit and well-being to stakeholders.

Business Structure

Partners

Partners Who Deliver Value Together

Aionix partners with leading companies across industries to deliver Lifton's value nationwide and globally.

Sales Partner
西尾レントオール株式会社
Nishio Rent All Co., Ltd.
Nishio Rent All Co., Ltd.

A pioneer in comprehensive rental services. Leveraging a nationwide network of 300+ locations as Lifton's sales partner.

300+ Locations Sales Partner
Est. 1965
Business Alliance
Marty Golf ロゴ
Lifton × Marty Golf
Marty Golf
Golf Hub Inc.

A golf character brand with the vision "20XX, Let's play Golf on the Moon!" Featuring popular characters like "Caddy-kun" and collaborations with golf courses, companies, and municipalities. As Lifton × Marty Golf, co-creating new entertainment value in golf.

Character Brand Golf × Entertainment Alliance
Caddyくん
Media Partner
株式会社商報 ロゴ
Shoho Co., Ltd.
Shoho Co., Ltd.

An advertising company specializing in real estate with over 70 years of history. Providing end-to-end promotional solutions from marketing research to web advertising and creative production. Co-creating new media strategies combining real estate and golf infrastructure with Lifton.

Real Estate Ads 70+ Years Web & Video
Est. 1954 / Osaka HQ
Media Partner
dentsu
DENTSU INC.
DENTSU INC.

A leading advertising agency with one of Japan's largest networks. A media partner delivering large-scale brand communication across mass media, digital, events, and PR.

Largest in Japan Integrated Comms Global
Media Partner
HAKUHODO
Hakuhodo Inc.
Hakuhodo Inc.

One of Japan's leading integrated advertising agencies, guided by its "sei-katsu-sha insight" philosophy. A media partner with strengths in brand experience design, from creative development to integrated communication strategy.

Integrated Ads Creative Integrated Comms

People

The people who design structure.

齋藤 大輔 — Aionix CEO
CEO & Founder
Daisuke Saito
Value Translation / Business Architecture

Joined a high-growth venture founded by Keyence alumni. Set top sales records from his first year, driving rapid growth in the Japanese market. Demonstrated extraordinary execution across sales and strategy, visiting nearly 1,000 companies annually.

Founded Aionix in 2025 with the vision of a future where innovation and tradition harmonize, and value circulates at global standards. Building businesses that redefine the essence of existing cultures and industries into forms fit for the modern era, with the philosophy of creating a society where true value is rightfully recognized and returns are broadly shared among stakeholders.

As CEO, consistently involved in business conception, market strategy, and product value design, simultaneously advancing ventures across multiple domains. Aiming to redefine value at global standards and implement businesses that function in international markets.

三川 恭太郎 — Aionix COO
COO & Co-Founder
Kyotaro Mikawa
Business Operations / Organizational Architecture

Co-founded Aionix with CEO Saito in 2025. As a founding member, single-handedly drove business design, operations, and organizational development from the conceptual stage — architecting the company's framework from the ground up.

At his previous company, joined alongside the CEO, working across diverse domains from sales strategy to promotion, operational design, and tool development. Continuously supported both field operations and executive management from within amid rapid organizational growth and market shifts.

As COO, oversees everything from daily operations management to mid-to-long-term strategy implementation. From deal structuring and partner negotiations to creative direction for core ventures including Lifton, steadily building systems and foundations to ensure management decisions function reliably at the field level.

Deeply involved in capital planning and organizational structuring, maintaining a panoramic view of the entire business from a perspective that balances continuity with growth. As the head of operations capable of making decisions at any level of resolution — from granular details to strategic big picture — he serves as the central pillar of Aionix.

Contact

Contact Us

For inquiries about Lifton installation, business partnerships, media coverage, and more, please feel free to reach out. Our team will respond within 2 business days.

Website
Lifton Landing Page
Thank you for your inquiry. Our team will contact you shortly.
Lifton Official Site